To date, this Ad has been one of the most fun ones to work on. I love how the music direction called for Electro-Swing, a genre which integrates both the vintage 30s and the modern electronic sound, an also how fresh and vibrant the ad concept was. 

Had a great time working together with the agency team on this project. 

As a Singaporean, I grew up in a multicultural society where interactions with people of other ethnicities and races were commonplace. Hence, it was interesting when I was asked to work on an advert showcasing the beauties of the Ramadan (the muslim fasting period). 

Being a chinese, I really wanted to compose a piece of music that was able to capture the spirit and life of Ramadan without being too overly ‘try-hard’. I hope that this piece of music does it justice and helps bring the practices and culture of the muslim religion to life!